Please
insert into your computer the CD-ROM (Disc 1) you received from
us and play the communications video. To read a copy
of the video transcript, click on the print video icon.
This case example describes a community initiative
that involved a newspaper series in Portland, Maine, focusing
on the human and financial costs of alcohol abuse in the state
of Maine.
After watching the video, please consider the following
questions and post your answers on the Message
Board:
- In Portland, you saw a creative way that a community
implemented a communications effort to foster awareness and discussion
on a substance abuse problem. What steps did the Portland community
take to implement communications as an effective strategy?
- Do you think this approach might work in your
own community? Why, or why not?
- Can you describe an important issue in your community
and a way that communications could be (or has been) used to
address it? (Please specify the type of strategy used, i.e.,
public education, social marketing, media advocacy, media literacy,
or a combination.)
After you have answered the questions, please review and respond to the comments
made by your fellow participants. Do you agree with their responses? Disagree?
Need clarification? Post your feedback to the Message
Board. Then come back and visit regularly—others may have posed
questions to you!
You have completed Week 1 of this course. Hurrah!
On Monday, please proceed to Module
5: Collaboration.
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