This section contains online resources related to these topics:

• Evidence-Based Prevention
• Policy Strategies
• Enforcement Strategies
• Communications Strategies
• Collaboration Strategies
• Education Strategies

Evidence-Based Prevention

Print Materials Available Online

CSAP’s Northeast Center for the Application of Prevention Technologies (2001). Prevention: What’s science got to do with it? Newton, MA: Education Development Center, Inc. Available online at http://captus.samhsa.gov/northeast/resources/prevention_materials/prevention_rev2.pdf.

This booklet provides a succinct set of materials to help spread the word about what works in prevention and what people can do to support prevention that works. It focuses on seven evidence-based strategies: policy, enforcement, collaboration, communications, education, early intervention, and alternatives.

Fisher, D. (1998). Environmental prevention strategies: An introduction and overview. Rockville, MD: U.S. Department of Health and Human Services, Substance Abuse and Mental Health Services Administration, Center for Substance Abuse Prevention. Available online at http://captus.samhsa.gov/northeast/pdf/fisher_d_1998.pdf.

This paper provides an overview of environmentally directed prevention strategies that seek to reduce or eliminate substance abuse and related problems by changing the overall context within which substance use occurs.

Gardner, S. E. and Brounstein, P. J. (2001). Series guide to science-based practices. Principles of substance abuse prevention. Rockville, MD: Department of Health and Human Services, Substance Abuse and Mental Health Services Administration, Center for Substance Abuse Prevention, Division of Knowledge Development and Evaluation. Available online at http://modelprograms.samhsa.gov/pdfs/pubs_Principles.pdf.

This guide introduces CSAP’s conceptual framework and methodology for designing and assessing scientifically defensible programs for substance abuse prevention. The booklet highlights the risk and protective factors that help determine an individual’s vulnerability to substance abuse. It also examines CSAP’s qualitative and quantitative strategies for evaluating existing substance abuse prevention programs and developing scientifically defensible best practices.

Pacific Institute for Research and Evaluation (1999). Strategies to reduce underage alcohol use: Typology and brief overview. Washington, DC: U.S. Department of Justice, Office of Juvenile Justice and Delinquency Prevention’s Enforcing Underage Drinking Laws Program. Available online at www.udetc.org/documents/strategies.pdf.

This document provides a summary of the strategies commonly used to reduce underage drinking, and describes the level of effect that might be expected from each strategy. The information is intended to assist States in setting priorities for activities to be funded with block grant money.

Prevention Enhancement Protocols System (1999). Preventing problems related to alcohol availability: Environmental approaches. Rockville, MD: Department of Health and Human Services, Substance Abuse and Mental Health Services Administration, Center for Substance Abuse Prevention. Available online at http://ncadi.samhsa.gov/govpubs/PHD822/.

The Prevention Enhancement Protocols System (PEPS) generates evidence-based documents that can substantially improve planning and management of prevention programs, consolidate and focus prevention interventions, and serve as the foundation for potential prevention studies. PEPS designed this guide as a practical set of tools that State substance abuse agencies, as well as national, State, and local organizations, can use to manage the problems related to the availability of alcohol. Using this guide in combination with other ongoing community efforts can result in a balanced, effective program to address alcohol problems.

Prevention Enhancement Protocols System (PEPS). (1999). Reducing tobacco use among youth: Community-based approaches. U.S. Department of Health and Human Services, Center for Substance Abuse Prevention. Available online at http://ncadi.samhsa.gov/govpubs/PHD745/.

This guide is designed to stimulate and support the prevention activities of State and local agencies and community-based organizations, including grassroots efforts affiliated with schools, churches, workplaces, and other community institutions. Individual practitioners, such as schoolteachers, health personnel, justice and law enforcement officials, lay and religious leaders, and youth leaders, may also find this document useful in addressing tobacco use among youth in their communities.

Web Sites

The Center for Substance Abuse Prevention (CSAP)
http.prevention.samhsa.gov

CSAP provides national leadership in the development of policies, programs, and services to prevent the onset of illegal drug use, prevent underage alcohol and tobacco use, and reduce the negative consequences of using substances. Through service-capacity expansion and knowledge development, application, and dissemination, CSAP works to strength the nation’s ability to reduce substance abuse and its associated problems.

[RETURN TO TOP]

Policy Strategies

Print Materials Available Online

CSAP’s Northeast Center for the Application of Prevention Technologies (2001). Policy: A strategy for prevention practitioners. Newton, MA: Education Development Center, Inc. Available online at http://captus.samhsa.gov/northeast/resources/prevention_materials/policy/policy.cfm.

This paper looks at practical ways to incorporate policy approaches into prevention practice. Topics include the benefits of using policy as a prevention strategy, guidelines for making policy at the local level, and specific types of prevention policies, such as regulating pricing, deterrence, and restricting access and availability.

Center for Science in the Public Interest (1996). State alcohol taxes and health: A citizen’s action guide. Washington, DC: Author. Access the table of contents online at www.cspinet.org/booze/taxguide/tax_toc.htm.

This booklet offers basic tools to help prevention practitioners begin addressing alcohol excise tax issues. Topics include the role of alcohol excise taxes in substance abuse prevention, steps for reforming alcohol tax policies, and how to mount a public education campaign.

Join Together (1996). Fixing a failing system. National policy recommendations: How the criminal justice system should work with communities to reduce substance abuse. Boston, MA: Author. Available online at: www.jointogether.org/resources/fixing-a-failing-system.html.

This report discusses the six recommendations of a 1995 policy panel focusing on how the criminal justice system can better aid communities.

Web Sites

The Alcohol Epidemiology Program
www.epi.umn.edu/alcohol/

This research program, housed within the School of Public Health at the University of Minnesota, conducts policy-relevant research on specific initiatives to prevent alcohol-related problems. Its Web site contains a variety of information on policies to reduce youth access to alcohol and the development of ordinances that regulate the use of alcohol.

Join Together Online
www.jointogether.org

Join Together is a national resource center for communities working to reduce substance abuse and gun violence. This site includes news, advocacy tools, and funding resources related to prevention and treatment.

The Marin Institute for the Prevention of Alcohol and Other Drug Problems
www.marininstitute.org

The Marin Institute conducts training, provides in-depth technical assistance, develops publications, and tracks actions of the alcohol beverage industry. Its work focuses primarily on policy and economic development as it pertains to alcohol and other drug issues.

Mothers Against Drunk Driving
www.madd.org

This national organization is dedicated to preventing drunk driving and underage drinking as well as supporting the victims of drunk driving. Its site includes an in-depth section on public policy that tracks legislation across the country and looks closely at the records of key legislators.

The Underage Drinking Enforcement Training Center
www.udetc.org

The center provides training and technical assistance to States and communities involved in enforcing underage alcohol access and use laws.

[RETURN TO TOP]

Enforcement Strategies

Print Materials Available Online

CSAP’s Northeast Center for the Application of Prevention Technologies (2001). Enforcement: A strategy for prevention practitioners. Newton, MA: Education Development Center, Inc. Available online at http://captus.samhsa.gov/northeast/resources/prevention_materials/enforcement/enforcement.cfm.

This paper looks at practical ways to incorporate enforcement into prevention practice. Topics include enforcement aimed at retailers, enforcement aimed at youth, community enforcement strategies, the importance of publicizing enforcement, and the benefits of combining enforcement with other strategies.

Alcohol Epidemiology Program (2000). Alcohol compliance checks: A procedure manual for enforcing alcohol age-of-sale laws. Minneapolis: University of Minnesota. Available online at www.epi.umn.edu/alcohol.

This manual is designed for public officials, law enforcement officers, and alcohol-regulation agents as a practical guide for developing and implementing a compliance check system for establishments that sell or serve alcohol. The guidelines were drawn from the experiences of many communities around the nation that already conduct compliance checks, and from the experiences of knowledgeable leaders in the law enforcement community.

Web Sites

The Higher Education Center for Alcohol and Other Drug Prevention
www.edc.org/hec/.

The Higher Ed Center works with colleges and universities throughout the country to change campus culture, foster environments that promote healthy lifestyles, and prevent illegal alcohol and other drug use among students. Much of its work focuses on enforcement in higher education settings. The Center is located at Education Development Center, Inc., 55 Chapel Street, Newton, Massachusetts 02458-1060; phone: (800) 676-1730; fax: (617) 928-1537.

[RETURN TO TOP]

Communications Strategies

Print Materials Available Online

CSAP’s Northeast Center for the Application of Prevention Technologies (2001). Communications: A strategy for prevention practitioners. Newton, MA: Education Development Center, Inc. Available online at http://captus.samhsa.gov/northeast/resources/prevention_materials/communications/communications.cfm

This paper looks at practical ways to use communications to enhance prevention. Topics include public education, social marketing, media advocacy, and media literacy.

Environmental League of Massachusetts (n.d.). Tips for writing press releases. Available online at www.environmentalleague.org/PRESSTIP.html.

An important way to reach decision-makers and the public is through press coverage of your organization's events and issues. On this tip sheet, the Environmental League of Massachusetts lays out 12 tips that will increase the chances of your press release being published.

Federal Communicator's Network.(December, 2000) Communicators guide for federal, state, regional, and local communictors. Available online at govinfo.library.unt.edu/npr/library/papers/bkgrd/introduction.html.

This user-friendly guidebook designed to help communicators refine and sharpen their skills. It includes information on staying current, working with the media, strategic planning, and using the Internet, as well as multiple tips for producing background papers, newsletters, effective speeches, and much more.

National Cancer Institute (1992). Making health communications programs work: A planner’s guide. Bethesda, MD: National Cancer Institute. For a free copy of this document, write to the Information Projects Branch, Office of Cancer Communications, National Cancer Institute, Building 31, Room 4B43, Bethesda, MD 20892.

For more than a decade, the Office of Cancer Communications, National Cancer Institute, has been developing communication messages and programs for health professionals, patients, and the public. The purpose of this guide is to share their lessons learned. The guide discusses key principles of program development and includes examples of programs in use.

Zimmerman, R. (1997). Social marketing strategies for campus prevention of alcohol and other drug problems. Washington, DC: U.S. Department of Education, Higher Education Center for Alcohol and Other Drug Prevention. The full text of this document is available online at www.higheredcenter.org/pubs/soc-marketing-strat.pdf.

This publication examines both how social marketing draws on the lessons learned from commercial marketing and how the two differ, and it illustrates, through the experiences of 10 colleges and universities, the benefits of a social marketing campaign. It is intended for a broad campus audience, such as the members of a campus coalition or task force, who might include faculty, alcohol and other drug prevention coordinators, deans of students, residence life directors, students, law enforcement officials, and health service providers.

Web Sites

HealthComm KEY
www.iowapublichealth.org/xr/ASPX/RecordId.10379/rx/IphiRecordDetails.htm

HealthComm KEY is a database of health communications literature, focusing on communications research and practice in the context of public health. The database, developed by the Centers for Disease Control and Prevention's Office of Communication, is designed for researchers and program staff within CDC, as well as professionals, students, and others who are interested in health communications.

The Media Awareness Network
www.media-awareness.ca/english/index.cfm

The Media Awareness Network is a clearinghouse of information on media education and media violence, established in 1995 under the auspices of the National Film Board of Canada.

The Center for Media Literacy
www.medialit.org/

This national advocacy organization distributes educational materials and develops training programs for promoting critical thinking about the media in school classrooms, after-school programs, parent education, and religious and community centers, as well as in the home.

The Media Literacy Online Project
interact.uoregon.edu/MediaLit/mlr/home/index.html

Located in the Center for Advanced Technology in Education at the University of Oregon’s College of Education, this project works with educators, producers, students, and parents to make available resources related to the influence of media in the lives of children, youth, and adults. Its Web site contains archived articles, bibliographies, and other resources of value in the study of mass media.

Social Marketing Institute
www.social-marketing.org/sm.html

Directed by social marketing expert Dr. Alan Andreason, this site offers a menu of "success stories" about effective social marketing campaigns throughout the world. It also includes papers and conference proceedings on the topic, as well as a calendar of upcoming conferences and events.

Social Marketing Place
www.social-marketing.com/

Developed by Weinreich Communications, this Web site includes a set of helpful articles and case studies that address various aspects of social marketing, both for beginners and for those who already work in the field. Topics include building social marketing into your program, getting your message out through the media, and integrating qualitative and quantitative methods into social marketing research.

Related E-Lists

Media Literacy E-List
To subscribe to the Media-L list, send an e-mail to listproc@nmsu.edu. In the body of the message, on one line, write Subscribe Media-L, your name, your title, and the name of your organization. It is important that it all fit on one line, so abbreviate if necessary. You will receive confirmation of your subscription shortly after sending your subscription message.

Social Marketing E-List
Started by Georgetown professor Dr. Alan Andreasen, this e-list is a forum for talking about social marketing research, practice, and teaching. To subscribe, send an e-mail message to LISTPROC@LISTPROC.GEORGETOWN.EDU. In the body of the message, write: subscribe SOC-MKTG [your name]. Do not type in the brackets, and remember to turn off your e-mail signature option.

[RETURN TO TOP]

Collaboration Strategies

Print Materials Available Online

CSAP’s Northeast Center for the Application of Prevention Technologies (2001). Collaboration: A strategy for prevention practitioners. Newton, MA: Education Development Center, Inc. Available online at http://captus.samhsa.gov/northeast/resources/prevention_materials/collaboration/collaboration.cfm.

This paper looks at practical ways to use collaboration to strengthen your prevention efforts. Topics include the continuum of collaboration, benefits and costs of collaborating, types of collaboration, stages of collaboration, and characteristics of effective collaboration leaders.

The National Network for Collaboration (1995). Collaboration framework: Addressing community capacity. Available online at crs.uvm.edu/nnco/collab/framework.html.

The Collaboration Framework is designed to support collaboration among universities and community-based programs toward the goal of marshalling faculty and program resources to directly respond to the economic, social, and human stresses faced by children, youth, and families.

Together We Can (2000). Improving results for children, youth, families, and neighborhoods: A rationale for the community collaborative wellness tool. Available online at www.togetherwecan.org/ccwtrationale-s.html.

The Wellness Tool has two primary goals: to strengthen the capacity of community-based collaborative efforts that seek to change how public, private, and community institutions work together to support children, youth, and families, and to build bridges between these efforts and the community development and community organizing arenas in order to strengthen their efforts to create healthy communities.

Web Sites

Center for the Advancement of Collaborative Strategies in Health
www.cacsh.org

This center helps partnerships, funders, and policymakers realize the full potential of collaboration in order to improve community health and the functioning of health systems.

Center for Effective Collaboration and Practice
http://cecp.air.org

The center's mission is to support and promote the development and adjustment of children with or at risk of developing serious emotional disturbance. To achieve that goal, the center is dedicated to a policy of collaboration at the federal, State, and local levels that contributes to and facilitates the production, exchange, and use of knowledge about effective practices.

Institute for Community Collaborative Studies
hhspp.csumb.edu/community/index.htm

The Institute examines how human service delivery systems can function collaboratively. Its web site provides information on partner projects.

[RETURN TO TOP]

Education Strategies

Print Materials Available Online

CSAP’s Northeast Center for the Application of Prevention Technologies (2001). Education: A strategy for prevention practitioners. Newton, MA: Education Development Center, Inc. Available online at http://captus.samhsa.gov/northeast/resources/prevention_materials/education/education.cfm.

This paper looks at practical ways to use education to strengthen your prevention efforts.

Guidelines for school health programs to prevent tobacco use and addiction (February 25, 1994). MMWR Recommendations and Reports, 43(RR-2), 1-18. Available online at www.cdc.gov/mmwr/preview/mmwrhtml/00026213.htm.

This report summarizes school-based strategies most likely to be effective in preventing tobacco use among youth.

Web Sites

Alcohol Epidemiology Program
www.epi.umn.edu/alcohol/policy/rbst.shtm

Located at the University of Minnesota, this program offers useful information on both voluntary and mandatory Responsible Beverage Service (RBS) training. Its Web site provides helpful considerations for implementing RBS programs in communities, and considerations for communities wishing to establish RBS ordinance