Communications
Communications
can be broadly defined as "purposive attempts to inform, persuade,
or motivate behavior changes in a relatively well-defined and large
audience." The tools it offers-public education, social marketing,
media advocacy, and media literacy-can be used by prevention practitioners
to promote young people's involvement in positive activies, while
diminishing media's negative influence in fostering unhealthy behaviors,
such as the use of alcohol, tobacco, and other drugs. Specific resources
on the communications StrategySite.
Communications: A Strategy for Prevention
Practitioners - A 20-page paper outlining how practitioners
can use communications strategies to enhance their prevention work.
It addresses Public Education, Social Marketing, Media Advocacy
and Media Literacy.
Communications
Fact Sheet and Illustration (Webpage, Acrobat 2 pages) A fact sheet that describes
ways in which communications strategies are used in substance abuse
prevention, plus an illustration—a real-life example of communicatons
in action.
Communications
Resources A section dedicated to print and web-based communications
resources.
Communications
video features a series by The Portland Press Herald, The
Deadliest Drug about Maine's Addiction to Alcohol. It was an eight-day
series that described the human and financial cost of alcohol abuse
in Maine. This video is accessible using windows media player 9 series
for Windows 98 2nd ed., Me, and 2000. Click
here to download it.
Communications
video transcript- Transcript of a video featuring the Portland
Press Herald created by CSAP's Northeast CAPT, and used in trainings.
Multiple
Strategies video features an agency that uses multiple strategies
as a resource in Gloucester, MA. This video is accessible using
windows media player 9 series for Windows 98 2nd ed., Me, and 2000.
Click
here to download it.
Multiple
Strategies video transcript- Transcript of a video, featuring
the Gloucester Prevention Network, created by CSAP's Northeast CAPT
and used in trainings.
CSAP's
Northeast CAPT Prevention Framework
- Key elements used to support the application of science-based
substance abuse prevention programs and strategies at the regional,
state and local levels. This framework guides our work by defining
major areas of consideration in science-based prevention providing
a broad overview of the theoretical foundation of a comprehensive
prevention approach guiding practitioners through a clear program
planning process. This diagram lays out both the elements and the
processes necessary for effective prevention approaches.
Prevention:
What's Science Got to Do with It? (Webpage, Acrobat 24 pages) A digest
that provides information on all seven of the prevention strategies.
Improving
the Larger Environment (Webpage,
Acrobat 16 pages)
An overview that provides more information on environmental change
as an effective approach to prevention.
Help
on Acrobat is available
|
