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COMMUNICATIONS
RESOURCES
General
Resources
Print
Materials
The
Journal of Health Communication is a peer-reviewed quarterly
that publishes the latest developments in the field of health communication,
including research in social marketing, shared decision making,
communication (from interpersonal to mass media), psychology, government,
policymaking, and health education around the world. Call (800)
821-8312, ext. 1117, for more information.
Training
CSAP’s
Northeast CAPT is developing a series of trainings, with videos,
that will build practitioners' capacity to incorporate each of the
seven prevention strategies into their efforts.
Web
Resources
CSAP’s
Decision Support System (DSS) at http://www.preventiondss.org
promotes scientific methods and programs for substance abuse prevention
for use within communities and State prevention systems. You can
use this site to learn how to assess your needs, gain insight into
how to further develop your agency capacity, and choose among effective
prevention programs.
HealthComm
KEY http://www.cdc.gov/od/oc/hcomm/
is a database of health communication research and practice literature.
The articles selected for this database focus on public health interventions
that use communication as a major component. The database was designed
for researchers and program staff within CDC, and for professionals,
students, and others outside CDC who are interested in health communication.
For general information on writing press releases to use with any
of the communication strategies reviewed in this paper, see http://www.environmentalleague.org/PRESSTIP.html.
Public
Information and Education
Print
Materials
National
Cancer Institute (1992). Making health communications programs
work: A planner’s guide. Bethesda, MD: National Cancer
Institute. The full text is available online at http://oc.nci.nih.gov/services/HCPW/HOME.htm
or by writing to the Information Projects Branch, Office of Cancer
Communications, National Cancer Institute, Building 31, Room 4B43,
Bethesda, MD 20892.
Media
Advocacy
Print
Materials
Wallace,
L., Dorfman, L., Jernigan, D., and Themba, M. (1993). Media advocacy
and public health: Power for prevention. Newbury Park, CA: Sage
Publications. This book, which is well suited for community groups
and prevention practitioners, provides a framework for understanding
and using media advocacy, and tools for strategically using the
media to advocate for policy changes by key decision-makers.
Social
Marketing
Print
Materials
- Jaker,
J. (2000). Early and often: How social marketing of prevention
can help your community. Published by the Minnesota Institute
of Public Health, this document can be obtained by calling (800)
782-1878.
- Weinreich,
N. (1999). Hands-on social marketing: A step-by-step guide.
Thousand Oaks, CA: Sage Publications. This book provides readers
with the practical skills needed to develop a social marketing
program. Designed for local practitioners, it takes into account
the challenges faced by organizations with small budgets and little
experience with the development and implementation of this type
of program. The book is equally suited for individuals working
at the State, national, and international levels.
-
Zimmerman, R. (1997). Social marketing strategies for campus
prevention of alcohol and other drug problems. Washington,
DC: U.S. Department of Education, Higher Education Center for
Alcohol and Other Drug Prevention. The full text of this document
is available online at http://www.edc.org/hec/pubs/soc-marketing-strat.pdf
Websites
- A
comprehensive social marketing resource is available online at
http://www.social-marketing.com/.
It contains general information on this strategy as well as news
of upcoming conferences, job listings, and a chat room.
Organizations
The Social Marketing Institute is an excellent resource for those
seeking to learn more about this strategy. Contact Alan Andreasen,
Social Marketing Institute, 1825 Connecticut Avenue NW, Suite S-852,
Washington, DC 20009, or visit the organization online at http://www.social-marketing.org.
Electronic
Mailing Lists
To
join the Social Marketing Institute’s electronic mailing list,
send an e-mail to listproc@listproc.georgetown.edu. Type "subscribe
soc-mktg" in the message body. You will receive confirmation
of your subscription shortly after sending your subscription message.
Media
Literacy
Print
Materials
- Center
for Substance Abuse Prevention, Substance Abuse and Mental Health
Services Administration, The Office on Smoking and Health, Centers
for Disease Control and Prevention, The American Academy of Pediatrics,
and National Education Association Health Information Network.
(1997). MediaSharp: Analyzing tobacco and alcohol messages.
Atlanta, GA: Centers for Disease Control and Prevention. This
five-module curriculum, jointly developed by CSAP, SAMHSA, CDC’s
Office on Smoking and Health, the American Academy of Pediatrics,
and the National Education Association Health Information Network,
addresses advertising, promotions, media mapping, and the analysis
of pro-health messages.
- Burke,
K. (1995). Flash point: Life skills through the lens of media
literacy. Salem, MA: Eastern District Attorney’s Office.
Using media literacy as a teaching strategy, participants are
challenged to examine their attitudes regarding violence and substance
abuse in the media.
Organizations
and Websites
- The
Media Awareness Network http://www.media-awareness.ca/eng/
is a clearinghouse of information on media education and media
violence, established under the auspices of the National Film
Board of Canada in 1995.
- The
Center for Media Literacy http://www.medialit.org/
is a Los Angeles-based national advocacy organization that distributes
educational materials and develops training programs for promoting
critical thinking about the media in school classrooms, after-school
programs, parent education, and religious and community centers,
as well as in the home.
- The
Media Literacy OnLine Project is located in the Center for Advanced
Technology in Education at the University of Oregon’s College
of Education. This project works with educators, producers, students,
and parents to make resources available related to the influence
of media in the lives of children, youth, and adults. The website
http://interact.uoregon.edu/MediaLit/HomePage
has archived articles, bibliographies, and other resources of
value in the study of mass media.
Electronic
Mailing Lists
To
subscribe to the Media-L list, send an e-mail to listproc@nmsu.edu.
In the body of the message, on one line, write Subscribe Media-L,
your name, your title, and the name of your organization. It is
important that it all fit on one line, so abbreviate if necessary.
You will receive confirmation of your subscription shortly after
sending your subscription message.
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